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The Air Jordan 9 Dream It Do It – Slogan of The Jordan Brand

air jordan 9 dream it do it

Back in the 90s, the Jordan Brand has taken inspiration from Nike’s classic slogan “Just Do It”, and made their own tagline “Dream It, Do It”. This slogan has become an apparel collection during that time. This weekend, there will be a brand new colorway of the Air Jordan 9 dropping for the entire family. The Air Jordan 9 Dream It Do It is inspired by the Jordan Brand slogan from the 90s, and you definitely can’t keep your eyes off of these. It would be nice to show off in these sweet kicks!

Who Is Michael Jordan?

Michael Jordan is a retired professional basketball player who has played for 15 seasons in NBA for the Chicago Bulls, and the Washington Wizards. During his time at the University of North Carolina in 1982, he played basketball for the North Carolina Tar Heels, and was drafted for the Chicago Bulls in 1984. He was able to entertain the crowd with his prolific scoring, defensive plays, and his ability to perform slam dunks from the free throw line at the slam dunk contests, which has earned him the nicknames: Air Jordan and His Airness.

He has won his first NBA Championship with the Bulls in 1991, and also winning again in 1992 and 1993 (three-peat). During the 1993-1994 NBA season, MJ has retired from basketball in order to pursue a minor career in baseball. In March 1995, MJ has announced his return to the NBA, and has led the Bulls to three additional championships during 1996-1998. In 1999, MJ retired from the NBA for the second time, but return again to play for the Washington Wizards during 2001-2003. Currently, MJ is the owner and chairman of the Charlotte Hornets.

MJ has numerous career highlights and awards:

  • 6 times NBA champion (1991-1993, 1996-1998)
  • 6 times NBA Finals MVP (1991-1993, 1996-1998)
  • 5 times NBA MVP (1988, 1991, 1992, 1996, 1998)
  • 14 times All-Star (1985-1993, 1996-1998, 2002, 2003)
  • 3 times NBA All-Star Game MVP (1988, 1996, 1998)
  • 10 times All-NBA First Team (1987-1993, 1996, 1998)
  • All-NBA Second Team (1985)
  • NBA Defensive Player Of The Year (1988)
  • 9 times NBA All-Defensive First Team (1988-1993, 1996-1998)
  • NBA Rookie Of The Year (1985)
  • NBA All-Rookie First Team (1985)
  • 10 times NBA Scoring Championship (1987-1993, 1996-1998)
  • 3 times NBA Steals Leaders (1988, 1990, 1993)
  • 2 times NBA Slam Dunk Contest Champion (1987, 1988)
  • 3 times AP Athlete Of The Year (1991, 1992, 1993)
  • 2 times USA Basketball Male Athlete Of The Year (1983, 1984)
  • Sports Illustrated Sportsperson Of The Year (1991)
  • NBA’s 50th Anniversary All-time Team
  • NCAA Champion (1982)
  • Consensus National College Player Of The Year (1984)
  • ACC Player Of The Year (1984)
  • ACC Rookie Of The Year (1982)
  • 2 times Consensus First-Team All-American (1983, 1984)
  • 2 times First-Team All-ACC (1983, 1984)
  • No. 23 Retired by Chicago Bulls
  • N0. 23 Retired by Miami Heat
  • No. 23 Retired by the University Of North Carolina

History Of The Air Jordan Brand

In 1984, Nike was a struggling shoe company looking for ways to appeal to a new segment of the shoe market, and to reinvent themselves. Nike has turned to rookie Michael Jordan to order to make an endorsement deal, but MJ showed no interest at all. MJ had plans to sign a deal with either Adidas or Converse; he loved the brands, and in North Carolina, these were the shoes that wore to play basketball in. Unfortunately, both of the brands rejected him.

Nike was offering to create a brand new line of shoes called Air Jordan, and MJ’s old agent, David Falk, saw this as a wonderful opportunity. MJ flew to the Nike headquarters in Portland, Oregon, after being convinced by his parents , and his agent. During his visit, Nike has shown him a special video presentation of his college career highlights, plus his high-flying Olympics moves with Pointer Sister’s “Jump” playing in the background. Peter Moore, Nike’s Old Head Designer, also shown MJ sketches of the Air Jordan 1, and apparel to go with it. It was featured in Black and Red, and MJ was very interested with these designs. He has stated: “I can’t wear these shoes, those are devil colors”.

MJ has decided to finally make a deal with Nike, and has signed a 5-year deal that was worth $2.5 million. MJ has fueled the success of Nike, and the Air Jordan Brand is still popular today.

The Air Jordan 9 History

The Air Jordan 9 was first introduced way back in 1993. Michael Jordan was in Asia to promote for Nike while Tinker Hatfield and Nike were working on the Air Jordan 9. There are a lot of features on the sneakers that comes from Japanese Culture, in which Hatfield was very influenced by. On the bottom of each shoe, you will notice words in different languages that best represents Michael Jordan:

Left Shoe

  • Uhuru (Swahili) – Independence
  • cbo6oAa (Russian) – Freedom
  • Cnopt (Russian) – Sport
  • Athletisch (German) – Athletic
  • Muundaji (Swahili) – Hope

Right Shoe

  • Intenso (Italian) – Intense
  • Liberte (French) – Freedom
  • Anmutig (German) – Graceful
  • Fuerza (Spanish) – Force
  • Dedie (French) – Dedicated

The Air Jordan 9 is equipped with a dynamic-fit inner bootie, encapsulated air-sole unit (forefoot), large volume air-sole unit (heel), polyurethane midsole and a “one-pull” lace system. The original retail for the sneakers was $125.00.

Features Of The Shoe

This sneaker features a vibrant mix of colors: teal, gold, concord, and red. These colors are placed throughout the mudguard, heel, and collar areas. Additionally, you will notice the black leather upper, along with the black midsole and white outsole. Finally, the slogan “Dream It Do It” is placed on the tongue as well.

Release Date

These are hitting retailers very soon. The release date is March 9th. The retail prices are $190 (Men), $140 (Grade School), $80 (Preschool), $60 (Toddler).

You can buy them now if you are ready to cop them early.

Air Jordan 9 Dream It Do It

March 9th, 2019

Men: $190

GS: $140

PS: $80

Toddler: $60

Style Code: 302370-065

Additional Images

Video Of The Sneaker

Conclusion

This is the perfect nostalgic colorway to place on the classic silhouette. Are you planning to cop these 90s style kicks?? What are your thoughts on this upcoming release??? Leave your comments and questions below in the comment section, and I will get back to you asap. Also, make sure to like, share, and subscribe for more sneaker content. As always, stay tuned for more sneaker blogs in the future!!

Thanks For Reading!!!

Ahmad Ballard

58 Comments

  1. Thanks for this product review of the Air Jordan 9. It is a beautiful looking shoe. To me, the design gives a late 1980/ early 1990s vibe which I like. I only had one air jordan and it is the most comfortablist shoes I ever had. Unfortunatley, decade of use had worn it down so it is time to get a new pair. Maybe I will try this one as an early birthday gift lol.

    • Hello Shelly, thanks for the comment. Feel free to always check out my site for more sneaker news!

  2. Thanks for writing out this lovely article and I must say that it’s a must for everyone to read and digest. I have gone through the article and read the features of the coming Air Jordan. I will wait for the release date, and also the price is so moderate and I will like to order for one soon through this page. I will bookmark this page and share with friends and family. Thanks for the information!

    • Hello Adam, thanks for the comment. Feel free to always check out my site for more updates!

  3. Thanks for writing, I always enjoy your analysis on the air Jordan brand. The air Jordan 9 is a pretty sleek sneakers. I like that different words from different societies are inscribed on this sneaker. Gives each pair of sneakers, a kind of cultural relevance showing that the air Jordan brand is in touch with its market’s culture. 

    I like the air Jordan 9 and I’m looking forward to its release.

    • Hey Louis, nice to hear from you again. I will be writing more blogs very soon, so stay tuned for that!

  4. Not a huge fan of the Jordan 9’s though but love to whole nostalgic vibe of them. I was living in Chicago back in ’91 when Jordan was in his prime. I had a pair of Jordan 11’s where the right shoe squeaked! I avoid 11’s from now on.

    Any idea why they squeaked? Have a family member that had same issue.

    • Hello Rene, thanks for the comment. After a while, the sneakers can start squeaking because of the insole, the outsole, or other parts of the shoe. I have recently discovered that you can remove the insole from the sneaker, and apply baby powder to the insole. This issue should be resolved once you do that. 

  5. Michael Jordan promote many brands indeed, and he is a great basketball player that has made an impact, and entertained his audience by his skills, this article highlighted many of his achievements which I did not even know before. Many competitions played and performed extraordinarily. The Air Jordan 9 is equipped with a dynamic-fit inner bootie, encapsulated air-sole unit (forefoot), large volume air-sole unit (heel), polyurethane midsole and a “one-pull” lace system. I have read this, and it was exciting!

    • Hello Moses, thanks for the comment. Feel free to always check out my site for more sneaker content!!!

  6. Who would’ve thought that a pair of sneakers would have such history! From the name down to the individual sides, there’s a story to tell.

    The color combination is unique and catchy. My boyfriend’s birthday is May 4th and I think that this could really make the perfect gift. I’m happy I got to this blog. Thanks for this!

    I’m going to check out women’s Jordan’s to find something that I like.

    • Hello Angella, thanks for the comment. These would make the perfect gift for him I must say. Feel free to always come back to my site for more sneaker news!

  7. This is a great and lovely review on Jordan 9 dream it-do it latest brand sneaker. I am a fan of Jordan brands. Virtually all my wears are Jordan brands. And I can’t actually wait for this unique and quality sneaker to be released. Here comes 9th of march. Thanks for sharing this with us.

    • Hello Michael, thanks for the comment. Feel free to always check out my site for more sneaker blogs!

  8. It has been a while since I have checked your site, but this is another great sneaker review. You never disappoint. I love air Jordan sneakers, and do my absolute best to keep.up with new releases. The Air Jordan 9 looks great and the price is good for me. Air Jordan’s are always of great quality and design, and that’s why I love them.

    • Hello Aweda, it is great to hear from you again. Stay tuned, I will be posting more content very soon!

  9. I really love to thank you for putting up this lovely article.

    You really have a good line of jordan products. Footwears are very important and we need coaches like you to help keep us up to date.

    I wear those even when I am wearing formal and those Basket Ball sneaker are really awesome. I liked the color combinations cause I am a black lover but I can still put on any colour so far It would be fit on me . I can’t wait to buy a pair of air jordan 9.

    Thanks for sharing.

    • Hello Wealthfather, thanks for the comment. Feel free to always check out my site for more sneaker news!!

  10. Michael Jordan has truly left a big time and all-time legacy in the world of basketball, so I think definitely any footwear named after him would do very well in the market provided it has the desired quality. From your reviews on The Air Jordan 9 Dream, its good to know its design is sleek and very fanciful, and I particularly love the logo of the basket-baller that is imposted on the sides of the sole of the footwear. Thanks so much for this wonderful  review. I also recommend this footwear for those who love class and who have good tastes for beauty and quality.

    • Hello Dapoach, thanks again for another comment. I will be creating more sneaker blogs soon, so stay tuned!

  11. I keep coming back here and keep seeing more great Jordan sneakers. They all look so super comfortable and I am so tempted to order a pair, but the shipping to South Africa is horrendous.

    I like how the shoes have been made around the personality of Michael Jordan and I enjoyed reading his history and all the amazing things that he has achieved over the years.

    I also like the wording in the sneakers. The words freedom, force, intense and independent really describe the article and Michael Jordan really well.

    • Hello Michel, thanks for the comment. Feel free to always check out my site for more sneaker blogs in the future!

  12. Looking at the air Jordan 9 dream it do it which is the slogan for this brand. There is no single double in my mind that is a nice shoe to have. I seems to like a product with slogan because it show how attractive and good the product is most times. 

    I have use many of Nike shoes and I still have many use for sports,outing ,travelling and some other places I wear them to, and I never regret buying the product. I really like the colour of the Jordan 9 shoe, like 4 colour it has with a good standing sole.

    • Hello Ajibola, thanks for the comment. Feel free to always check out my site for more sneaker news!

  13. Hello Ahmad, this is really a good review from you about the air Jordan dream it, Do it. Let me say am personally trilled by design and the beautiful colors on it. I have been a lover of air Jordan since my teens. And no doubt am still a lover of till now that am already an adult. The price of this is affordable and am personally getting one for myself and my kid.

    • Hello Yormith, thanks for the comment. Feel free to always check out my site for more sneaker blogs!

  14. What a great review on this great looking shoe!  My son loves Michael Jordan and this shoe is perfect!  Do you know if the shoe is a more wide fit, or narrow?  Also, are they pretty true to size?  He wears a 9.5 normally, and I would hate to order them and have them be the wrong size.  Kind of a spendy shoe for sure, but I am sure the quality matches the price!  

    • Hello Matt’s Mom, thanks for the comment. The Air Jordan 9 has a narrow fit, and they run true to size, so you will be fine with getting the 9.5. 

  15. Hello Ahmad,

    I just read your article of The Air Jordan 9 Dream It Do It – Slogan of The Jordan Brand, Thank you for reviewing this product of the Air Jordan 9. This is an informative and useful review on Jordan 9 dream it-do it latest brand sneaker. this shoe looks amazing To me, the design gives an impressive vibe which I like. I will bookmark this page and share with my friends. Thank you so much for sharing this with us.

    • Hello Tawhid, thanks for the comment. Feel free to always check out my site for more sneaker updates!

  16. Hi Ahmad Ballard,

    I have read the excellent review and whole content about the Air Jordan 9. I would really love to thank you because I am a sneakers-lover.  After reading your article, I understood that these Sneakers wear those even when I am wearing formal and those Basket Ball sneakers are really awesome. I believe it will be also comfortable for long time journey and sports. I liked the color combinations because I am a black lover. Therefore, I can’t wait to buy a pair of ‘Air Jordan 9 Dream’. I have a 10-year-old child, can I buy his size? I am going to discuss with my family about this product and ‍as soon as I will buy one of this for myself and my son. Thanks for writing this helpful review.

    • Hello Cpanharun, thanks for the comment. What size do your 10 year old wear?

  17. This is really cool and lovely. Thanks for keeping us to date on latest sneakers. I have to make an order for this one too. It looks smart and it’s going to look good on me my new blue Jean and top that I just bought. I think the price is affordable as well. I want ask if there is a female type of this sneaker I would love to order for my girl as well. Thanks!

    • Hello Olaekan, thanks for the comment. Ebay has a nice variety of Air Jordan 9 colorways, and you will definitely find some women’s sneakers there.

  18. Hi Ballard,

    AirJordan 9 product reviews were great. The full review was so much exaggerated that we enjoyed reading too much. I love New features of Air Jordan 9 shoe. I know that the shoes of the air Jordan are very comfortable and sturdy. As always, the Air Jordan 9 shoe designs are very beautiful. I liked this shoe designs of review. The video was particularly nice. Thanks so much for the review.

    • Hello Irin, thanks for the comment. Feel free to always check out my site for more sneaker blogs!

  19. Hey Ahmed!

    These are such a blast from the past! My first thought when I saw them was that they belonged on The Fresh Prince of Bel Air! I’m not a huge fan of the colors myself, but I did find the words on the bottom of the shoe thing very cool. Have all the Jordan’s had those? And if those are options for the 9’s, can you pick which words you get? That could be very meaningful if giving as a gift… Thanks!

    • Hello Kristin, thanks for the comment. The Air Jordan 9 is available in other colorways too. Go on Ebay, and type in Air Jordan 9. You will find very variations of the classic silhouette.  

  20. Michael Jordan was a good player, a hero and promote many brands, and he was a great basketball player that has made an impact, and entertained his audience with his skills, this article highlighted many of his achievements bringing back the old memories. Many competitions played and performed extraordinarily. The Air Jordan 9 is equipped with a dynamic-fit inner bootie, encapsulated air-sole unit (forefoot), large volume air-sole unit (heel), polyurethane midsole and a “one-pull” lace system. I love this,  it was an exciting piece!

    • Hello Jay, thanks for the comment. Feel free to always check out my site for more sneaker news!

  21. I am a sneaker person and I love the way you analyse them. I love this brand “air Jordan” and I’ve had them. To be sincere with you though, I’m more of a black and white or full black color sneaker person. I don’t really like bright colors on foot wears generally. The shape is hell gorgeous and the price is cost efficient considering the quality of this brand. Thanks for the article.

    • Hello Polycarp, thanks for the comment. Feel free to always check out my site for more sneaker blogs!

  22. This Air Jordan 9 is so beautiful!!  The colors are mature and well coordinated. They are an absolute delight to behold. I wish I scoop up one for me but you never know, I just might get one for me not minding that it’s a male version. I like the words that ‘s been inscribed on the sole too.The shoe lace used is also on point. It won’t be long now, 2 days to go for the launch date. Already thinking of buying one for my husband as a birthday gift for his birthday coming up at the end of the month. 

    • Hello once again, thanks for the comment. Your husband would be the happiest man alive if you cop these for him.

  23. Hi Ahmad Ballard, 

    It would be a honor to purchase a pair of “Air Jordan 9” shoes with all of those nostalgia.I have hard the legends of Mr. Michael Jordan. But I didn’t knew that he had an attachment with this brand. My cordial thanks to you for letting people know.Well now I am super excited for that Air Jordan 9’s release so that I can grab one.I would like to purchase the GS addition of that because that will fit in my budget. So what do you think should I grab it or not?   

    • Hello Badhan, thanks for the comment. Yes indeed, you should cop a pair of these as long as they are within your budget like you just mentioned. These are the perfect shoes for the upcoming spring season. 

  24. Hi, Ahmad, this shoe really brings me back to the 1990s with the teal, concord, and gold color scheme. While they may be a bit pricey, they’re worth every penny and it also means they’ll hold over the test of time. For someone in need of new shoes for the spring and summer, I love the way these look. If I can use them in the gym, it’s a bonus.  

    • Hello Todd, thanks for the comment. Feel free to always check out my website for more upcoming sneaker news!

  25. Hi Ahmad,

    Thank you for introducing this New Air Jordan 9 Dream It Do It. I like the vibrant color and is a pretty sleek sneaker. I will buy a pair for my son as his birthday present in April. I know he will definitely love it as he is a school team basketball player.

    Best wishes. 

    • Hello Shui, thanks for the comment. Feel free to always check out my site for more sneaker news!

  26. I love this shoe, the look is just classy and the fact that it is a product of the Jordan series makes it even better. The Air Jordans have always been a hit and I am pretty sure this one would also be a hit. Would definitely love to add this to my collections as I am a huge fan of Air Jordans.

    • Hello Jay, thanks for the comment. Feel free to always check out my site for more sneaker news!

  27. Hi Ahmad.

    What a great site this is!

    I never knew until now how come Nike and MJ got their connection as I don’t follow basketball, but my Son told me to come check out their shoes as he loves the sport and is very good.

    I love how you explained the history behind the brand, and I will now understand what he talks about so thank you for sharing this great information.

    • Hello Vicki, thanks for the comment. Feel free to always check out my site for more sneaker blogs!

  28. This is a nice and engaging article. I have quite a collection of the Nike Jordan brand and the Air Jordan 9 Dream it Do it is sure to be the next in my collection. It is a little pricey but I’m sure it’ll be worth it. I am eagerly anticipating the release of this tomorrow. Any ideas where I can buy the previous sneakers in the series?

    • Hello Divine, thanks for the comment. You can find more Jordan sneakers on Ebay, they have a large variety. 

  29. What a wonderful review from you about the air Jordan dream it, Do it.  I am a sneakers-lover in which I had used severeal brands including Nike and adidas before. After reading this article, my passion to get this Air Jordan 9 Sneakers was stirred up.  I can actually say am personally thrilled with the amazing design and the beautiful colors on it. And the features of Air Jordan 9 as is equipped with a dynamic-fit inner bootie, encapsulated air-sole unit (forefoot), large volume air-sole unit (heel), polyurethane midsole and a “one-pull” lace system which will make it an hot rush product in the market. Am getting one sooner, “Dream It Do It” . Thanks.

    • Hello Topaz, thanks for the comment. Feel free to always check out my site for more sneaker news!!

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