Air Jordan 4 What The – A New Twist To The Famous Silhouette

Name Of Sneaker: Air Jordan 4 What The

Best Place To Purchase: Ebay.com

Price Range: $179.90-$559.15

Available Sizes: Toddler, Preschool, Grade School, Men

What’s up sneaker friends! The Jordan Brand has been honoring the 3oth Anniversary of the classic Air Jordan 4 by providing us with classic and new colorways. Today, this sneaker has released in a colorway that’s going to make you literally say WHAT THE!

The Air Jordan 4 What The takes the famous Nike “What The” Theme by taking all four classic colorways (Fire Red, Military Blue, White Cement, and Bred) and incorporating them into one. It is now available in full family sizing. You can make a purchase now if you wish to have them on your feet.

Who Is Michael Jordan?

Michael Jordan is a retired professional basketball player who has played for 15 seasons in NBA for the Chicago Bulls, and the Washington Wizards. During his time at the University of North Carolina in 1982, he played basketball for the North Carolina Tar Heels, and was drafted for the Chicago Bulls in 1984. He was able to entertain the crowd with his prolific scoring, defensive plays, and his ability to perform slam dunks from the free throw line at the slam dunk contests, which has earned him the nicknames: Air Jordan and His Airness.

He has won his first NBA Championship with the Bulls in 1991, and also winning again in 1992 and 1993 (three-peat). During the 1993-1994 NBA season, MJ has retired from basketball in order to pursue a minor career in baseball. In March 1995, MJ has announced his return to the NBA, and has led the Bulls to three additional championships during 1996-1998. In 1999, MJ retired from the NBA for the second time, but return again to play for the Washington Wizards during 2001-2003. Currently, MJ is the owner and chairman of the Charlotte Hornets.

MJ has numerous career highlights and awards:

  • 6 times NBA champion (1991-1993, 1996-1998)
  • 6 times NBA Finals MVP (1991-1993, 1996-1998)
  • 5 times NBA MVP (1988, 1991, 1992, 1996, 1998)
  • 14 times All-Star (1985-1993, 1996-1998, 2002, 2003)
  • 3 times NBA All-Star Game MVP (1988, 1996, 1998)
  • 10 times All-NBA First Team (1987-1993, 1996, 1998)
  • All-NBA Second Team (1985)
  • NBA Defensive Player Of The Year (1988)
  • 9 times NBA All-Defensive First Team (1988-1993, 1996-1998)
  • NBA Rookie Of The Year (1985)
  • NBA All-Rookie First Team (1985)
  • 10 times NBA Scoring Championship (1987-1993, 1996-1998)
  • 3 times NBA Steals Leaders (1988, 1990, 1993)
  • 2 times NBA Slam Dunk Contest Champion (1987, 1988)
  • 3 times AP Athlete Of The Year (1991, 1992, 1993)
  • 2 times USA Basketball Male Athlete Of The Year (1983, 1984)
  • Sports Illustrated Sportsperson Of The Year (1991)
  • NBA’s 50th Anniversary All-time Team
  • NCAA Champion (1982)
  • Consensus National College Player Of The Year (1984)
  • ACC Player Of The Year (1984)
  • ACC Rookie Of The Year (1982)
  • 2 times Consensus First-Team All-American (1983, 1984)
  • 2 times First-Team All-ACC (1983, 1984)
  • No. 23 Retired by Chicago Bulls
  • N0. 23 Retired by Miami Heat
  • No. 23 Retired by the University Of North Carolina

History Of The Air Jordan Brand

In 1984, Nike was a struggling shoe company looking for ways to appeal to a new segment of the shoe market, and to reinvent themselves. Nike has turned to rookie Michael Jordan to order to make an endorsement deal, but MJ showed no interest at all. MJ had plans to sign a deal with either Adidas or Converse; he loved the brands, and in North Carolina, these were the shoes that wore to play basketball in. Unfortunately, both of the brands rejected him.

Nike was offering to create a brand new line of shoes called Air Jordan, and MJ’s old agent, David Falk, saw this as a wonderful opportunity. MJ flew to the Nike headquarters in Portland, Oregon, after being convinced by his parents , and his agent. During his visit, Nike has shown him a special video presentation of his college career highlights, plus his high-flying Olympics moves with Pointer Sister’s “Jump” playing in the background. Peter Moore, Nike’s Old Head Designer, also shown MJ sketches of the Air Jordan 1, and apparel to go with it. It was featured in Black and Red, and MJ was very interested with these designs. He has stated: “I can’t wear these shoes, those are devil colors”.

MJ has decided to finally make a deal with Nike, and has signed a 5-year deal that was worth $2.5 million. MJ has fueled the success of Nike, and the Air Jordan Brand is still popular today.

Air Jordan 4 History

The Air Jordan 4 was introduced back in 1989, created by the infamous Tinker Hatfield. This shoe was the first Jordan to feature over-molded mesh; the mesh was dipped in soft plastic and air was blown through it to clear out the plastic. Back in 1989, everyone felt that the sneaker was unattractive and no one liked them. But overtime, it grew on a lot of people. During their first release, the sneaker was retailed at $110.00.

Features Of The Shoe

The upper of the shoe consist of a clean white leather upper. Throughout the sneaker, you can notice the “Fire Red”, “Military Blue”, “White Cement”, and “Bred” colorways hitting the shoe all over. Finally, the classic Nike Air Logo can be found on the heel.

Release Date

These sneakers has dropped today, and is available in ALL sizes. This is definitely a must get. GO AND COP A PAIR NOW!! 

Additional Images

Video Of The Sneaker



Any Nike and Jordan sneaker with the What The Theme is always a looker. How would you rate these sneakers?? Are these on your checklist?

Leave your comments and questions below in the comment section, and I will get back to you. Also, make sure to subscribe to my site as blogs are posted daily. And as always, stay tuned!

Thanks For Reading!!!

Ahmad Ballard


  1. The sleekness of th3 Michael jordan 4 is great and I like it. It seems to deviate from the norms of the sneakers in the series and I like that. Firstly, thànk you for giving a detailed look into the life of Michael Jordan and his various achievements and what led to him having his own shoe brand. Thank you so much for sharing this here. Besides, the pricing is perfect

    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  2. Hello Ahmed, I feel like this is one heck of a shoe myself looking at the fact that they have incorporated a variety of colours to make this one look so topnotch. This colourful experience seems to be a real deal and I am happy that they made it for everyone in each age grade. The launch is already around the corner. I would love to get one.

    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  3. This is very nice. I have always loved it when Nike Jordan makes a shoe that has more than two colours. I feel like it will be a very good thing if I can take advantage of this. Interestingly, it is going to be released soon which means I would be adorning my feet with this beauty. That’s something I look forward to.

    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  4. Cool, didn’t realize these were dropping so soon. I really like the Air Jordan 4 What The sneakers with the blue mesh on top and the red rim on the bottom front of the shoe. I haven’t owned a pair of Air Jordan 4’s yet, but these look really cool and I dig the retro vibe I’m getting from these kicks. Long live the Silhouette!

    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  5. Wow! I’m a fan of these sneakers … but I didn’t know when I was behind this sneaker model!
    The truth is that MJ made a great deal, and also Nike. It has been a win-win situation!

    Adidas must be wallowing even for not having made the deal with Michael … being that he loved his sneakers models!

    I wear these shoes for 6 years, and I really love them. Now I will be waiting for this new model!

    I was wondering if you know how much these next sneakers will cost? Will they keep the same comfort too?

    Do you know if they can preorder before they leave?

    Thank you very much for the head up!

    I already subscribed for your updates, thanks!

    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  6. Hello Ahmad!

    Lots of people heard of Michael Jordan, and surely many sports lovers would like to be in his shoes, to call it like that :).

    His career history and titles make him an unique and unforgettable player, turning him into a Basketball legend and a model for many others who choose to go for Basketball.

    And he was still able to return and make great performance even after retiring! He definitely had a long-lasting power.

    Although when it came about shoe brands he was rejected twice, Nike found him as valuable (and that was sort of common sense!), so that now people can enjoy being in his shoes.

    Both the red and the blue shoes look nice. If you like and can afford them, then make them come into your house!

    Enjoy walking and running in Michael Jordan’s Air shoes, and best regards!


    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  7. Hello Ahmad,

    I really appreciated that you took the time to enumerate the great accomplishments

    of the Legend from North Carolina.

    I am not sure if the younger generation will ever get to truly appreciate this level of Excellence.

    As for your question about the new style, I like them and will give them the highest rating.

    Thank you for your due diligence on researching and sharing all of MJ glory.

    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  8. Oh thank you so much for posting this great news! I really love the sleek design of this shoes and the price is quite affordable. This will be perfect for my early Christmas gift 🙂 The release date is coming up very soon, so I will tell my best friend to order it for our Christmas gift exchange 🙂 Thanks again for this information

    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  9. In fact, it is very beautiful. When Nike made Jordan shoes, the two colors were very beautiful. I then like a color. I think the Nike Jordan shoes will be of great benefit and this quality is very good. One of the interesting things is that I find it very soon that I can see my feet. Hopefully I’m expecting it. Thank you the latest Sneakers.!

    • Hello 👋, thanks for the comment. Feel free to always check out my site for more sneaker content!

  10. What a very cool looking pair of shoes! I’d not heard of this model. I have a pair of old Jordan 4s. I don’t know the year. They came from a local charity thrift store, and don’t look pretty. They are very comfortable, though! Even though I have better looking shoes, the Jordans are my favorites. Someday I may get a pair of What Thes. Probably in 10 years when I find a pair at another thrift store. A new pair would be too comfortable for my feet. They’d go into shock. Thank you for sharing this new information!

  11. I remember some time ago I would see some Jordan’s that were almost $700. It’s nice to see that today they’re not that expensive. My dad has wanted some Jordans for some time now. I think I’m going to show him this article to see what he thinks and if he’s into them, I might consider getting him a pair for Christmas. 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.