Hey everyone! Many of you may remember the classic Air Jordan 12 Taxi right?? If so, then a new colorway of the Air Jordan 12 is dropping this week that is an alternative to the classic taxi colorway.
The Air Jordan 12 Reverse Taxi is definitely something to consider, especially since it has a nice upper black finish. Are these a must for you, or will you simply just pass on them???
Who Is Michael Jordan?
Michael Jordan is a retired professional basketball player who has played for 15 seasons in NBA for the Chicago Bulls, and the Washington Wizards. During his time at the University of North Carolina in 1982, he played basketball for the North Carolina Tar Heels, and was drafted for the Chicago Bulls in 1984. He was able to entertain the crowd with his prolific scoring, defensive plays, and his ability to perform slam dunks from the free throw line at the slam dunk contests, which has earned him the nicknames: Air Jordan and His Airness.
He has won his first NBA Championship with the Bulls in 1991, and also winning again in 1992 and 1993 (three-peat). During the 1993-1994 NBA season, MJ has retired from basketball in order to pursue a minor career in baseball. In March 1995, MJ has announced his return to the NBA, and has led the Bulls to three additional championships during 1996-1998. In 1999, MJ retired from the NBA for the second time, but return again to play for the Washington Wizards during 2001-2003. Currently, MJ is the owner and chairman of the Charlotte Hornets.
MJ has numerous career highlights and awards:
- 6 times NBA champion (1991-1993, 1996-1998)
- 6 times NBA Finals MVP (1991-1993, 1996-1998)
- 5 times NBA MVP (1988, 1991, 1992, 1996, 1998)
- 14 times All-Star (1985-1993, 1996-1998, 2002, 2003)
- 3 times NBA All-Star Game MVP (1988, 1996, 1998)
- 10 times All-NBA First Team (1987-1993, 1996, 1998)
- All-NBA Second Team (1985)
- NBA Defensive Player Of The Year (1988)
- 9 times NBA All-Defensive First Team (1988-1993, 1996-1998)
- NBA Rookie Of The Year (1985)
- NBA All-Rookie First Team (1985)
- 10 times NBA Scoring Championship (1987-1993, 1996-1998)
- 3 times NBA Steals Leaders (1988, 1990, 1993)
- 2 times NBA Slam Dunk Contest Champion (1987, 1988)
- 3 times AP Athlete Of The Year (1991, 1992, 1993)
- 2 times USA Basketball Male Athlete Of The Year (1983, 1984)
- Sports Illustrated Sportsperson Of The Year (1991)
- NBA’s 50th Anniversary All-time Team
- NCAA Champion (1982)
- Consensus National College Player Of The Year (1984)
- ACC Player Of The Year (1984)
- ACC Rookie Of The Year (1982)
- 2 times Consensus First-Team All-American (1983, 1984)
- 2 times First-Team All-ACC (1983, 1984)
- No. 23 Retired by Chicago Bulls
- N0. 23 Retired by Miami Heat
- No. 23 Retired by the University Of North Carolina
History Of The Air Jordan Brand
In 1984, Nike was a struggling shoe company looking for ways to appeal to a new segment of the shoe market, and to reinvent themselves. Nike has turned to rookie Michael Jordan to order to make an endorsement deal, but MJ showed no interest at all. MJ had plans to sign a deal with either Adidas or Converse; he loved the brands, and in North Carolina, these were the shoes that wore to play basketball in. Unfortunately, both of the brands rejected him.
Nike was offering to create a brand new line of shoes called Air Jordan, and MJ’s old agent, David Falk, saw this as a wonderful opportunity. MJ flew to the Nike headquarters in Portland, Oregon, after being convinced by his parents , and his agent. During his visit, Nike has shown him a special video presentation of his college career highlights, plus his high-flying Olympics moves with Pointer Sister’s “Jump” playing in the background. Peter Moore, Nike’s Old Head Designer, also shown MJ sketches of the Air Jordan 1, and apparel to go with it. It was featured in Black and Red, and MJ was very interested with these designs. He has stated: “I can’t wear these shoes, those are devil colors”.
MJ has decided to finally make a deal with Nike, and has signed a 5-year deal that was worth $2.5 million. MJ has fueled the success of Nike, and the Air Jordan Brand is still popular today.
The Air Jordan 12 History
The Air Jordan 12 was introduced back in 1996, designed by Tinker Hatfield. This sneaker was inspired by the Japanese Rising Sun, featuring flowing lines reminiscent of the sending out its morning rays. Did you know that the Air Jordan 12 got started with a woman’s fashion shoe known as “Nisshoki”, a shoe from the 19th century??? This was because Michael Jordan is big on fashion.
Also, if you look closely at the sneaker’s tongue, you will notice “TWO3” written down the tongue. MJ came up with a new and different idea for his number 23, so it has got a different look on the sneaker. Michael Jordan, despite suffering from the flu, has worn these in a game against the Utah Jazz, scoring 38 points.
This was also the first Jordan to utilize Zoom Air Technology for lightweight cushioning and lightning quick responsiveness. It also includes a modified herringbone pattern for improved traction. The original retail price for the Air Jordan 12 was $135.00.
Features Of The Shoe
This sneaker features a black suede upper, along with black leather overlays which is found on the forefoot. Gold accents have been applied to the upper eyelets, red accents can be found on the brandings throughout, and the “TWO3” on the tongue is colored in Taxi Yellow. Finally, the outsole comes dressed in white.
These are releasing sooner than you think. They will be available October 31st, for a retail price of $190.00. Make sure that you are ready when they hit the scene!
CLICK HERE for an early cop.
Air Jordan 12 Reverse Taxi
October 31st, 2019
Style Code: 130690-017
Video Of The Sneaker
This is a nice nod to the original Air Jordan 12 Taxi. If you already have the originals, then it would make sense to cop these as well. What are your overall thoughts on these???
If you have comments or questions, leave them below and I will get back to you. Make sure to subscribe to my site as sneaker blogs are created weekly. Stay tuned as more updates are on the way!