Back in the 90s, the Jordan Brand has taken inspiration from Nike’s classic slogan “Just Do It”, and made their own tagline “Dream It, Do It”. This slogan has become an apparel collection during that time. This weekend, there will be a brand new colorway of the Air Jordan 9 dropping for the entire family. The Air Jordan 9 Dream It Do It is inspired by the Jordan Brand slogan from the 90s, and you definitely can’t keep your eyes off of these. It would be nice to show off in these sweet kicks!
Who Is Michael Jordan?
Michael Jordan is a retired professional basketball player who has played for 15 seasons in NBA for the Chicago Bulls, and the Washington Wizards. During his time at the University of North Carolina in 1982, he played basketball for the North Carolina Tar Heels, and was drafted for the Chicago Bulls in 1984. He was able to entertain the crowd with his prolific scoring, defensive plays, and his ability to perform slam dunks from the free throw line at the slam dunk contests, which has earned him the nicknames: Air Jordan and His Airness.
He has won his first NBA Championship with the Bulls in 1991, and also winning again in 1992 and 1993 (three-peat). During the 1993-1994 NBA season, MJ has retired from basketball in order to pursue a minor career in baseball. In March 1995, MJ has announced his return to the NBA, and has led the Bulls to three additional championships during 1996-1998. In 1999, MJ retired from the NBA for the second time, but return again to play for the Washington Wizards during 2001-2003. Currently, MJ is the owner and chairman of the Charlotte Hornets.
MJ has numerous career highlights and awards:
- 6 times NBA champion (1991-1993, 1996-1998)
- 6 times NBA Finals MVP (1991-1993, 1996-1998)
- 5 times NBA MVP (1988, 1991, 1992, 1996, 1998)
- 14 times All-Star (1985-1993, 1996-1998, 2002, 2003)
- 3 times NBA All-Star Game MVP (1988, 1996, 1998)
- 10 times All-NBA First Team (1987-1993, 1996, 1998)
- All-NBA Second Team (1985)
- NBA Defensive Player Of The Year (1988)
- 9 times NBA All-Defensive First Team (1988-1993, 1996-1998)
- NBA Rookie Of The Year (1985)
- NBA All-Rookie First Team (1985)
- 10 times NBA Scoring Championship (1987-1993, 1996-1998)
- 3 times NBA Steals Leaders (1988, 1990, 1993)
- 2 times NBA Slam Dunk Contest Champion (1987, 1988)
- 3 times AP Athlete Of The Year (1991, 1992, 1993)
- 2 times USA Basketball Male Athlete Of The Year (1983, 1984)
- Sports Illustrated Sportsperson Of The Year (1991)
- NBA’s 50th Anniversary All-time Team
- NCAA Champion (1982)
- Consensus National College Player Of The Year (1984)
- ACC Player Of The Year (1984)
- ACC Rookie Of The Year (1982)
- 2 times Consensus First-Team All-American (1983, 1984)
- 2 times First-Team All-ACC (1983, 1984)
- No. 23 Retired by Chicago Bulls
- N0. 23 Retired by Miami Heat
- No. 23 Retired by the University Of North Carolina
History Of The Air Jordan Brand
In 1984, Nike was a struggling shoe company looking for ways to appeal to a new segment of the shoe market, and to reinvent themselves. Nike has turned to rookie Michael Jordan to order to make an endorsement deal, but MJ showed no interest at all. MJ had plans to sign a deal with either Adidas or Converse; he loved the brands, and in North Carolina, these were the shoes that wore to play basketball in. Unfortunately, both of the brands rejected him.
Nike was offering to create a brand new line of shoes called Air Jordan, and MJ’s old agent, David Falk, saw this as a wonderful opportunity. MJ flew to the Nike headquarters in Portland, Oregon, after being convinced by his parents , and his agent. During his visit, Nike has shown him a special video presentation of his college career highlights, plus his high-flying Olympics moves with Pointer Sister’s “Jump” playing in the background. Peter Moore, Nike’s Old Head Designer, also shown MJ sketches of the Air Jordan 1, and apparel to go with it. It was featured in Black and Red, and MJ was very interested with these designs. He has stated: “I can’t wear these shoes, those are devil colors”.
MJ has decided to finally make a deal with Nike, and has signed a 5-year deal that was worth $2.5 million. MJ has fueled the success of Nike, and the Air Jordan Brand is still popular today.
The Air Jordan 9 History
The Air Jordan 9 was first introduced way back in 1993. Michael Jordan was in Asia to promote for Nike while Tinker Hatfield and Nike were working on the Air Jordan 9. There are a lot of features on the sneakers that comes from Japanese Culture, in which Hatfield was very influenced by. On the bottom of each shoe, you will notice words in different languages that best represents Michael Jordan:
- Uhuru (Swahili) – Independence
- cbo6oAa (Russian) – Freedom
- Cnopt (Russian) – Sport
- Athletisch (German) – Athletic
- Muundaji (Swahili) – Hope
- Intenso (Italian) – Intense
- Liberte (French) – Freedom
- Anmutig (German) – Graceful
- Fuerza (Spanish) – Force
- Dedie (French) – Dedicated
The Air Jordan 9 is equipped with a dynamic-fit inner bootie, encapsulated air-sole unit (forefoot), large volume air-sole unit (heel), polyurethane midsole and a “one-pull” lace system. The original retail for the sneakers was $125.00.
Features Of The Shoe
This sneaker features a vibrant mix of colors: teal, gold, concord, and red. These colors are placed throughout the mudguard, heel, and collar areas. Additionally, you will notice the black leather upper, along with the black midsole and white outsole. Finally, the slogan “Dream It Do It” is placed on the tongue as well.
These are hitting retailers very soon. The release date is March 9th. The retail prices are $190 (Men), $140 (Grade School), $80 (Preschool), $60 (Toddler).
You can buy them now if you are ready to cop them early.
Air Jordan 9 Dream It Do It
March 9th, 2019
Style Code: 302370-065
Video Of The Sneaker
This is the perfect nostalgic colorway to place on the classic silhouette. Are you planning to cop these 90s style kicks?? What are your thoughts on this upcoming release??? Leave your comments and questions below in the comment section, and I will get back to you asap. Also, make sure to like, share, and subscribe for more sneaker content. As always, stay tuned for more sneaker blogs in the future!!